What Is Integrated Marketing?
Integrated Marketing is a comprehensive approach that combines internal and external marketing strategies.
This approach works by creating a unified brand message and consistent experience for your stakeholders and include the following key elements:
Internal communication
Employee engagement and alignment
Outbound digital and traditional marketing efforts
WHY IT WORKS
Holistic Approach: Integrated marketing strategies includes both employee engagement and external marketing tactics. From effective communication, to platforms that support your efforts, to external communication and client outreach.
Unified Branding: This approach creates a unified brand message and experience and ensures all marketing efforts are consistent with unified departments that are working toward a common goal.
Unique Value Proposition: Aligns your entire organization with what makes your company unique to your customers, and ensuring that this is communicated at every touch point of your customer journey.
SIGNS YOUR BUSINESS NEEDS AN INTEGRATED MARKETING APPROACH
1
Inconsistent brand messaging
2
Low employee engagement & high turnover
3
Unreliable customer experience
4
Inefficient marketing investment
5
Internal resistance to change & lack of innovation
6
Poor customer retention
7
Misaligned teams & departmental silos
8
Lack of measurable marketing results
the results
224%
HIGHER ROI
Companies that use integrated marketing strategies typically see a significantly higher Return On Investment on their marketing efforts.
SOURCE: According to a study by the Aberdeen Group
62%
LOWER MARKETING SPEND
Content marketing as part of an integrated strategy generates approximately 3X MORE leads at a lower cost versus traditional marketing approaches.
SOURCE: According to Demand Metric
28%
INCREASED ENGAGEMENT
Integrated marketing strategies achieve 23X greater reach and experience a 28% high.
SOURCE: According to an eMarketer study
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